Widget: Top movers
The Top movers widget shows which positions of a breakdown grew and which dropped the most against the previous period.
Top movers widget
What the report needs
A saved report with exactly one non-time grouping, at least one metric and period comparison turned on.
Views
The widget has several views. Switch the view in the widget header while the dashboard is in edit mode; the choice is saved with the dashboard.
Columns
Two columns: Growth and Decline, with the current value, the previous value and the change in percent.
Deviation
Bars of the absolute change: growth to the right, decline to the left.
Top movers — Deviation view
Trend
The movers with a daily trend line for each position.
Top movers — Trend view
How to add the widget
- Open Tracker → Dashboard, open the dashboard list and click the pencil icon next to your dashboard to enter edit mode.
- Click Add Widget and choose Top movers in Display type.
- Pick a report in Select saved report. The list shows only reports that fit this display type. If it is empty, create a report in Tracker → Reports first.
- Set the optional title, width and height, the main metric and the rows limit, then click Save.
- Click Save on the dashboard toolbar to keep the changes.
Settings
- Main metric — the metric the change is measured by.
- Rows limit — how many positions to show.
Period
The widget shows data for the period saved in its report; the caption under the title shows the dates. When you change the dates in the dashboard date selector, all widgets switch to the dashboard period.
Tips
- Positions are ranked by the absolute change, not by percent, so large positions are not lost behind small ones.
- To cut off positions with little traffic, add a metric filter to the report, for example Clicks greater than 500.
The ? button in the widget header opens this help article. The Adset AI button next to it opens the assistant with the widget context and ready-made questions about its data.