Adset.Pro Terminology Glossary

A complete reference of terms used in the Adset.Pro tracker, linked to the internal entities of the system, language files (i18n), and code identifiers. Intended for MCP assistants, buyers, and all team members.

Key Terminology of Adset.Pro

It is critically important to understand the difference between pixels and postbacks in the context of Adset.Pro:

Postback — INCOMING signal

Postback is an HTTP request that comes TO Adset.Pro FROM affiliate networks (CPA networks). The affiliate informs the tracker that a target action has occurred (registration, deposit, repeat deposit, etc.).

• Direction: CPA network → Adset.Pro

• Contains: click_id, status, payout, currency

• Processes: PostBackController (/postback endpoint)

• In UI: Tracker → CPA → Postback tab

• i18n: Postback, Upload postbacks, Postback URL, Postback status template

Pixel — OUTGOING signal

Pixel is an HTTP request or API call that is sent FROM Adset.Pro TO traffic sources (Facebook, TikTok, etc.). The tracker informs the advertising platform about a conversion event for algorithm optimization.

• Direction: Adset.Pro → Traffic source (Facebook, TikTok, URL, Telegram)

• Types (PixelType enum): facebook, tiktok, url (HTTP Get), telegram_bot

• In UI: Tracker → Pixels (section "Pixels and Postbacks")

• i18n: Pixels and Postbacks, Pixel, Pixel ID, Pixel access token

Summary Table of Directions

Tracker Entities

Campaign

The main entity that combines all settings for launching traffic. Contains: domain, source, stream sets with filters (cloaking), flows (offer links), pixels, PWA, landing pages.

• i18n: Campaigns, Campaign, New campaign

• Code: cmp_campaign (statistics)

• MCP Synonyms: campaign, кампания → cmp_campaign

CPA (Affiliate Network)

An entity representing an affiliate network / advertiser, as well as another tracker (for example, Keitaro), which stands in the chain after Adset.Pro, but before the final affiliate program. Stores status mapping, postback macros, param template, currency.

• i18n: Affiliate networks, Affiliate network

• Code: cmp_cpa (statistics)

• MCP Synonyms: cpa, партнёрка, affiliate network

• Examples: direct affiliate (1win, Pin-Up), or intermediate tracker (Keitaro, Binom), standing before the affiliate program

Offer

A specific offer (product, service, application) from the affiliate network. Linked to CPA. Has type, rate (revenue), countries, language.

• Revenue (Base Income) — the default price of the offer used when calculating income, if the affiliate does not pass the revenue amount in the postback. When the postback contains the revenue field — the value from the postback is used.

• i18n: Offers, Offer, Offer name, Base income

• Offer types (OfferType): cpa (affiliate), agency (agency)

• Code: cmp_offer, cmp_offer_type

• MCP Synonyms: offer, оффер → cmp_offer

Flow (Offer Link / Stream)

The URL to which traffic is directed. Linked to CPA and Offer. Can be external (external URL), internal (uploaded ZIP), or a Telegram channel.

• i18n: Offer links, Offer link, Reference link to offer

• Code: cmp_flow

• MCP Synonyms: flow, поток, ссылка на оффер → cmp_flow

Traffic Source

The advertising platform from which traffic comes: Facebook, TikTok, Google, native networks, etc. Defines parameter template, UTM mapping, external Click ID.

• i18n: Traffic sources, Source, Traffic source name

• Code: cmp_source

• MCP Synonyms: source, источник, traffic source → cmp_source

Set (Set / Stream Set)

A set of filters and directions within a campaign. Determines which traffic goes where. A campaign can contain multiple sets.

• Filters: conditions are configured (GEO, device, OS, language, parameters) by which traffic is distributed among sets

• Pixels: each set is linked to pixels that will be triggered upon receiving conversions (postbacks) on this traffic flow. This allows sending different events to different sources depending on the set

• i18n: Set, Add set, Set name

• Code: cmp_set

Rotation

A mechanism for distributing traffic among flows within a set based on weights (weights).

• i18n: Rotation

• Code: cmp_rotation

Creative

Advertising material (banner, video, text) used in the campaign. Tracked in statistics.

• i18n: Creative

• Code: cmp_creative

Event Types

All events tracked by the tracker. Defined in EventType enum.

Click and View Events

PWA Events

Notification Events

Telegram Events

CPA Events (Conversions from Affiliates)

Status Mapping (CpaStatusesMap): accept → CPA_ACCEPT, redep → CPA_REDEP, hold → CPA_HOLD, decline → CPA_DECLINE, trash → CPA_TRASH

Pixels and Postbacks

Pixel Types (PixelType)

Pixel Terminology

• Pixel ID (pixel_id) — the identifier of the pixel in the advertising platform (for example, Facebook Pixel ID)

• Access Token (access_token) — access token for the advertising platform API

• Test Event Code — test event code from Facebook for pixel verification

• Event Mapping — mapping of internal tracker statuses to pixel events (for example, accept → Purchase)

• External Event (ext_event) — arbitrary name of the event on the advertising platform side

• Trigger — condition for pixel activation (binding to a specific conversion status)

Pixel Events (i18n SourceTemplateCrudView)

Postback Terminology

• Postback URL — the URL to which the affiliate sends conversions. Generated by Adset.Pro automatically

• Postback Macros — fields in CPA settings: clickId, status, revenue, currency, externalId

• Postback Status Template — string values of affiliate statuses that map to internal event types

• Postback Upload — bulk import of conversions from CSV (clickId, status, revenue, currency)

• Conversion Duplicates — a setting that allows receiving multiple conversions of the same type for one click ID

PWA (Progressive Web App)

PWA is a web application that can be installed on the user's device like a regular application. In Adset.Pro, PWA is used as an intermediate step between the landing page and the offer.

PWA Types (PwaType)

PWA Terminology

• PWA Store — showcase page for PWA, mimicking an application page in Google Play / App Store. Contains: logo, name, description, screenshots, comments, rating, reviews, install button

• PWA Constructor — tool for creating PWA within Adset.Pro with a step-by-step wizard

• Manifest (manifest.json) — JSON file describing the PWA for the browser (name, icons, colors, display mode)

• Service Worker — script running in the background; provides offline functionality and push notifications

• Install Prompt — browser dialog offering to install the PWA

• PWA Install Rate — metric pwa_view_to_instal_rate: ratio of installs to PWA views

PWA Events in Statistics

Landings and Postlandings

Landing

The landing page that the user sees first after clicking on the ad link. In Adset.Pro it is called "Game / Pre-landing".

• Hosting Types:

  • internal — uploaded ZIP archive (local landing)

  • external — external link (redirect)

  • telegram — Telegram channel

• i18n: Game / Pre-landing, Landing, Landing name

• Code: cmp_landing

Postlanding

The page shown after the subscription page (PWA Store) and before redirecting to Flow. An additional step in the funnel to increase conversion.

• i18n: Game / Postlanding, Postlanding, Postlanding name

• Code: cmp_postlanding

• Events: POSTLANDING_VIEW, POSTLANDING_CLICK

• Metrics: postlanding_views, postlanding_clicks, postlanding_ctr

White Page

A safe page shown to users who did not pass the filters (cloaking). Used for passing moderation of advertising platforms.

• i18n: White Page, White Page Type, Redirect URL

• Types: system template, custom URL, whitepage from the list

Metrics and Statistics

Financial Metrics

Conversion Metrics

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