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Pixels and Outgoing Postbacks

Outgoing postbacks and pixels are the tracker's mechanism for sending conversion events to external systems: to traffic sources for ad campaign optimization and to third-party services for monitoring. The platform supports four pixel types: Facebook Conversions API, TikTok Events API, universal HTTP Get postbacks, and Telegram Bot notifications.

A pixel is attached to campaigns via the campaign set settings (Campaign Set → Settings → Pixels). Once attached, the tracker automatically sends conversion events (registrations, deposits, etc.) to the configured pixel. Postback logs and mass re-sending of events are available for diagnostics.

Articles in this section

  • Telegram Bot — real-time conversion notifications to a Telegram channel or group.

  • Mass Event Sending — re-sending conversions to a pixel, including historical data.

Guides on Facebook Pixel CAPI, TikTok Pixel, HTTP Get postbacks, and viewing postback logs are currently available in the Russian section of the knowledge base; English translations have not been created yet.