TikTok Pixel
What is TikTok Events API?
TikTok Events API is a server-to-server integration for sending conversion events to TikTok. It works similarly to Facebook CAPI.
Setting up TikTok Pixel
Getting data for setup
Go to TikTok Ads Manager (https://ads.tiktok.com)
Navigate to Assets → Events → select your pixel
In the Web Events → Events API section, copy:
Pixel ID (pixel code)
Access Token (access token)
Filling in fields in the tracker
Pixel ID:
C12345ABCDEFG67890
Pixel Access Token:
1234567890abcdefghijklmnopqrstuvwxyz
Mapping events for TikTok
Recommended mapping:
Tracker Event | TikTok Event | Comment |
|---|---|---|
|
| PWA Install = Registration |
|
| Registration = Submit Form |
|
| Deposit = Complete Payment |