Facebook Pixel (Conversions API)
What is Facebook Conversions API?
Facebook Conversions API (CAPI) is a server-to-server integration that allows you to send conversion events directly from your server to Facebook. This enhances data quality and improves ad campaign optimization.
Benefits of CAPI:
✅ Bypass ad blockers and iOS 14+ restrictions
✅ More accurate conversion attribution
✅ Improved performance of Facebook optimization algorithms
✅ Ability to send conversion value data (revenue)
Getting Data for Setup
Step 1: Get Pixel ID
Go to Facebook Events Manager (https://business.facebook.com/events_manager)
Select your pixel
Go to Settings → Pixel ID
Copy the ID (e.g.,
1234567890123456)
Step 2: Get Conversions API Access Token
In Events Manager, open your pixel
Go to Settings → Conversions API → Generate Access Token
Copy the token (e.g.,
EAABsbCS1234...)
IMPORTANT: Keep the token secret! Do not share it with third parties.