Order of Stream Sets

✅ Arrange stream sets from more specific to more general

Example of correct order:

1. US Mobile (filters: Country + Device)

2. US All (filter: Country)

3. Worldwide (no filters — catch-all)

❌ Incorrect order:

1. Worldwide (no filters) ← will intercept all traffic

2. US Mobile ← will never receive traffic

3. US All ← will never receive traffic

Campaign Testing

• Always check the tracking link before launching

• Use the "Inactive" mode for testing settings

• Check the filters with test traffic

Rotation Optimization

• Start with an even distribution (50/50 or 33/33/33)

• Analyze statistics and adjust weights

• Disable ineffective streams instead of deleting (to preserve history)

Using Filters

• Combine similar conditions into one stream set with OR mode

• Use AND for precise segmentation

• Don’t forget about the special value @empty to check for the absence of a parameter

Working with Pixels

• Do not add more than 3 pixels (system limitation)

• Check that you have access to the selected pixels

• Use "Enable pixels as JS" (pixels are delivered as JavaScript code) if there are issues with ad blockers