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Frequently Asked Questions (FAQ)

General Questions

Q: How many sources can be created?

A: The number of sources is unlimited. Create as many as needed for your work.

Q: Can one Source be used for multiple campaigns?

A: Yes, one source can be used in any number of campaigns. A source is simply a configuration for mapping parameters.

Q: What to do if the source is not working?

A: Check:

  1. The correctness of the parameter settings (GET Param Name)

  2. The presence of parameters in the campaign URL

  3. The correctness of the postback URL

  4. User access rights

Parameters

Q: What is the difference between GET Param Name and Value?

A:

  • GET Param Name — mapping the parameter name from the source to the standard tracker name

  • Value — source macro for generating tracking URL

Examples:

  1. ext_click_id:

    • GET Param Name: fbclid (mapping)

    • Value: {campaign.id} (for URL)

    • Result: The tracker looks for the parameter fbclid in the URL and records it in ext_click_id. The tracking URL will contain ?ext_click_id={campaign.id}

  2. utm_campaign:

    • GET Param Name: (empty)

    • Value: {campaignid} (for URL)

    • Result: The tracker looks for the parameter utm_campaign in the URL. The tracking URL will contain ?utm_campaign={campaignid}

Q: Can fields be left empty?

A:

  • GET Param Name — can be left empty, then the tracker will look for the parameter with the original name (e.g., ext_click_id, utm_source)

  • Value — can be left empty, but then the parameter will not be included in the tracking URL

Q: What macros are supported in Value?

A: Depends on the traffic source. Examples:

  • Facebook: {campaign.id}, {adset.id}, {ad.id}

  • Google: {campaignid}, {adgroupid}, {creative}

  • TikTok: __CAMPAIGN_ID__, __CID__, __CRID__

Check with your traffic source for the list of available macros.

Q: What will happen if ext_click_id is not configured?

A: The system will not be able to track conversions from the source correctly. Always configure ext_click_id.

Q: How to set up dynamic click cost?

A:

Option 1: Through source macro

  • GET Param Name: (empty)

  • Value: {bid} or {campaign.bid}

  • Result: The tracking URL will be ?cost={bid}, the source will insert the current bid

Option 2: Through mapping

  • GET Param Name: bid_amount

  • Value: {bid}

  • Result: The tracker looks for the parameter bid_amount in the URL and records it in cost. The tracking URL will be ?cost={bid}

Postback

Q: Is it mandatory to configure postback?

A: No, postback is optional. Configure it only if the source supports sending conversions back.

Q: How to know if postback is working?

A: Check in the source interface:

  • Facebook: Events Manager → Test Events

  • Google: Conversions → Conversion tracking

  • TikTok: Events → Event Management

Or use test conversions in the tracker.

Q: Can postback be changed after creating the source?

A: Yes, open the source for editing and change the URL or events in the Postback / Pixel section.

Q: What to do if postback is not sent?

A: Check:

  1. The correctness of the URL (protocol https://, parameters)

  2. The presence of an access token (if required)

  3. Event settings (events must be filled in)

  4. Pixel logs in the Pixels section

Templates

Q: Where are the source templates located?

A:

  • Usage: when creating a Source in the Template field

  • Management (Admin only): Admin → Source Templates

Q: Can parameters be changed after applying a template?

A: Yes, after applying the template, all fields are available for editing.

Q: How to create your own template?

A: Only administrators can create templates in the Admin → Source Templates section.

Statistics

Q: Why is the statistics not updating?

A:

  1. Check the selected period — there may be no data for this period

  2. Click the refresh button (🔄)

  3. Check the filters (team, tags)

Q: How to export statistics?

A: Open the detailed statistics of the source (View Statistics) and use the export button.

Q: What metrics are available?

A: Events, conversions, financial metrics, conversion rates. A complete list is available in the column selection dialog.

Tags

Q: How many tags can be assigned to one source?

A: Unlimited.

Q: Can you filter by multiple tags at the same time?

A: Yes, select multiple tags in the filter — sources will be shown that have at least one of the selected tags.

Q: How to delete a tag?

A: Open the source tag management dialog, uncheck the tag and save.

Access and Rights

Q: Who can create sources?

A: All users. A Buyer can create sources only for themselves.

Q: Can the owner of the source be changed?

A: Yes, when editing the source, a Team Lead can change the owner.

Q: Do users see sources from other teams?

A: No, users only see sources from their own team.

Conclusion

Proper configuration of traffic sources is the foundation for successful work with the tracker. Follow this guide, use best practices, and regularly check statistics to optimize your campaigns.

Useful links:

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