1. Naming Sources

✅ Correct:

• Facebook Ads - Casino - FR

• Google UAC - Dating - Tier1

• TikTok - Betting - UK

❌ Incorrect:

• Source 1

• Test

• fb

Recommended format: [Platform] - [Vertical] - [GEO/Add. info]

2. Using Tags

• Create tags for verticals (Casino, Dating, Betting)

• Create tags for statuses (Active, Paused, Testing)

• Create tags for traffic types (Push, Native, Social)

• Use color coding for quick identification

3. Setting Parameters

• Always fill in ext_click_id — this is necessary for correct tracking

• Set cost correctly:

  • Fixed value for sources with CPC/CPM. Note: with the CPM cost type, you specify the price per 1000 impressions — the tracker automatically divides it by 1000 when calculating the cost

  • Macro {bid} or parameter cost for dynamic cost

• Use all available UTM parameters for detailed analytics

• Do not duplicate data in different parameters

4. Postback

• Set up postback only for events that are really needed by the source

• Test postback before launching campaigns

• Use pixel events according to the source's requirements:

  • Facebook: Lead, CompleteRegistration, Purchase

  • Google: Conversion

  • TikTok: ViewContent, CompleteRegistration, CompletePayment

5. Organizing Work

• Create a separate Source for each traffic source

• Do not use one Source for different sources

• Regularly check statistics by sources

• Delete or tag unused sources

6. Security

• Do not store access tokens in postback URL — use secure methods

• Restrict access — use user rights correctly

• Regularly update tokens for API

7. Testing

Before launching campaigns, check:

1. ✅ Parameters are correctly mapped from URL

2. ✅ Click cost is recorded correctly

3. ✅ Postback is sent and the source receives events

4. ✅ All UTM parameters are passed to the campaign