When working with CPA networks, it is important to correctly process conversion statuses that come in postback.
Based on this status, Adset understands what happened: a registration, a deposit, or another event.

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How Affiliates Send Postback

Different CPA networks have two main approaches to sending postback:

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Option 1: One Global Postback URL

In this case, the affiliate uses one URL for all events, and the type of conversion is passed through a parameter (macro).

Example:

https://adset.pro/postback/?clickId={ref_id}&status={status}&revenue={sum}&currency={currency}

How it Works:

• {status} — dynamic value (for example: lead, sale, reg, deposit)

• the affiliate itself substitutes the required status when calling postback

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If a global postback URL is used, it is necessary:

👉 to add all possible status values in the affiliate program settings in Adset.pro

Why This Is Necessary:

• when the postback arrives, Adset receives a string (for example sale)

• the system must understand what this means (for example: deposit)

If statuses are not configured — conversions may:

• not be determined correctly

• not be sent to the traffic source

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Option 2: Separate Postback URLs for Each Status

Some affiliates use a separate URL for each type of event.

Examples:

Registration (lead):

https://adset.pro/postback/?clickId={ref_id}&status=lead

Deposit (sale):

https://adset.pro/postback/?clickId={ref_id}&status=sale&revenue={sum}&currency={currency}

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How It Works:

• the status is set statically in the URL. Specify exactly the status that corresponds to the status in Adset.pro

  • If in the Postback Status Template for Deposit the value sale is specified, that is exactly what needs to be substituted in the postback URL

• the affiliate simply calls the required URL depending on the type of event

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In this case:

👉 you set the status value yourself in the link, it must correspond to the value specified in the Partner Program status template settings

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Key Point

Regardless of the approach: status values must match the settings of the postback status templates in Adset

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Recommendations

• Use clear and consistent values:

  • lead — registration

  • sale — deposit

• Do not mix different names (reg, lead, signup) without setting up correspondences

• Always test postback through a test call

Create a test campaign without any filters, leading to the offer of the Partner Program. Click on the campaign link and make a test registration.

Check if the postback from the partner program has arrived at Adset.pro

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Conclusion

• Global postback → status comes through a macro → mapping needs to be set up in Adset

• Separate postback → status is set manually → it is important to specify the correct value