Push retargeting for dating —42% CTR instead of 28%.
Collect a push base on PWA install, segment by funnel and send triggered notifications. AI translation into 30+ languages — one push for all of Europe.
4 steps to the first conversion
Launch a dating PWA
Built-in builder or an external service. The user installs the PWA and opts into push — 40–70% agree.
Segment your base
Reg-/Dep- — didn't register, Reg+/Dep- — no subscription, Reg+/Dep+ — active. Each segment gets its own message.
Set up event push
PWA Install trigger → push after 10 minutes. Registration trigger → welcome-bonus push. Deposit trigger → keep activity up.
One-click AI translation
Write a push in English, add localizations for PL, RO, HU, DE — AI translates automatically. One push for the whole European audience.
Tools for Dating
Push by funnel
4 segments: everyone, not registered, no subscription, subscribed. The right message at the right moment — 1.5× CTR growth with no base increase.
Event triggers
Notifications after PWA install, registration and deposit. Set a delay — the system sends automatically at the right moment.
AI translation, 30+ langs
Add a country, hit Translate — AI translates the title and body. One push covers all of Europe with no manual translation.
iOS App from the catalog
Native iOS apps from a centralized catalog. Auto-filters by OS and restricted GEOs, $0.10 per install.
What the data shows
Rolled out push-base segmentation — CTR grew from 28% to 42%. AI translates into 8 languages in seconds, instead of outsourcing translators.
Team lead, Dating, EU