Unified analytics

From click to deposit —without a single blind spot.

End-to-end attribution across the whole funnel: click, PWA install, registration and first deposit linked by click_id. FB CAPI, TikTok Events API, HTTP Get and Telegram Bot in one place.

4
key funnel events
4
types of pixels and postbacks
click_id
end-to-end attribution with no gaps
PWA funnel · last 30 days
ClicksSOURCE_CLICK
111,528
InstallsPWA_INSTALL
50,18845.0%
RegistrationsCPA_HOLD
16,71315.0%
DepositsCPA_ACCEPT
4,9304.4%
Capabilities

What Unified analytics can do

End-to-end funnel

Click → PWA Install → Registration → Deposit. Each step is a separate tracker event with conversion metrics between stages, with no gaps.

Click → InstallInstall → RegReg → Dep

Facebook CAPI

Server-side conversion delivery to Meta, bypassing blockers and iOS limits. Deduplication with the browser pixel by event_id. PII hashing.

Server-sideDeduplicationPII hashing

TikTok Events API + HTTP Get

A full TikTok funnel from install to deposit. HTTP Get is a universal postback to any CRM or affiliate network with configurable macros.

TikTok Events APIHTTP Get + macrosTelegram Bot

Event mapping and logs

Configure the mapping between tracker events and external systems. View the log of every postback: success, error, pending. Test FB pixels.

Event mappingVariable macrosPostback logs
How it works

Launch in four steps

01

Create a pixel

“Pixels and postbacks” → “+ Pixel” → pick a type: Facebook, TikTok, HTTP Get or Telegram Bot.

02

Configure the mapping

Set the correspondence between tracker events and the external system. At least one mapping is required.

03

Attach to a stream set

In the campaign's stream-set settings pick up to 3 pixels. The tracker delivers conversions by click_id.

04

Analyze and test

View the log of every postback and test Facebook pixels with the built-in tool.

Who it's for

Who uses Unified analytics

01

Facebook Ads optimization

FB CAPI delivers FTDs server-side — Meta's algorithm learns faster and more accurately.

02

Multi-channel analytics

All sources in one dashboard: FB, TikTok, push networks, native ads.

03

Affiliate networks

An HTTP Get postback with hold/accept/decline to any CPA network by click_id.

Try Unified analytics
right now

15-minute setup · Live support · No card required