Real resultsfrom real teams.
Data from the Adset.Pro dashboard β no embellishment. iGaming LatAm, Nutra Africa, Dating EU.
PWA + Push: 4,930 FTD in 30 days
A team of 12 buyers launched a PWA casino on Facebook and TikTok in LatAm. A Fake Store Page + event Push lifted install-to-deposit conversion.
iOS 14+ limited conversion delivery. The PWA casino on external services gave no end-to-end analytics. Push campaigns went out with no segmentation.
They moved to Adset.Pro: a built-in PWA builder, FB CAPI for server-side attribution, event push notifications by Reg+/Dep- segments.
ClickβFTD CR grew from 2.8% to 4.4%. Push to the Reg+/Dep- segment added +31% deposits from already-registered users.
FB CAPI: ROAS +67% after proper attribution
A solo buyer ran nutra offers on Facebook in Nigeria and Kenya. After iOS 14+ the algorithm went βblindβ β CPM rose, ROAS fell. They connected FB CAPI.
After iOS 14+ Facebook received under 40% of conversions. The algorithm optimized on incomplete data β CPM rose, ROAS fell.
They set up FB CAPI in Adset.Pro in 30 minutes. Server-side delivery of FTDs and registrations β no losses from blockers or iOS. Deduplicated with the browser pixel.
Facebook started receiving 95%+ of conversions server-side. The algorithm retrained in 2 weeks: CPM -32%, ROAS grew from 1.8Γ to 3.0Γ.
Push segmentation: CTR 28% β 42%
A team of 3 buyers ran dating offers in Poland, Romania and Hungary. A 180k-subscriber push base, but CTR wasn't growing. They rolled out segmentation and AI translation.
Push campaigns went out the same to the whole base. 28% CTR, many unsubscribes. Translations into 3 languages were done by hand β 2β3 hours per send.
They switched to Adset.Pro segments: Reg-/Dep-, Reg+/Dep-, Reg+/Dep+. Each gets a relevant message. AI translation into PL/RO/HU in seconds.
CTR grew from 28% to 42%. Unsubscribes dropped 60%. Audience LTV +34% for the quarter. Send prep time: from 3 hours to 20 minutes.
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