Case studies

Real resultsfrom real teams.

Data from the Adset.Pro dashboard β€” no embellishment. iGaming LatAm, Nutra Africa, Dating EU.

iGaming Β· LatAm

PWA + Push: 4,930 FTD in 30 days

A team of 12 buyers launched a PWA casino on Facebook and TikTok in LatAm. A Fake Store Page + event Push lifted install-to-deposit conversion.

πŸ“ MZ Β· CO Β· AR Β· LS🎯 Facebook Β· TikTokπŸ‘₯ 12 media buyers
111,528
clicks
50,188
PWA installs
4,930
FTD deposits
Problem

iOS 14+ limited conversion delivery. The PWA casino on external services gave no end-to-end analytics. Push campaigns went out with no segmentation.

Solution

They moved to Adset.Pro: a built-in PWA builder, FB CAPI for server-side attribution, event push notifications by Reg+/Dep- segments.

Result

Click→FTD CR grew from 2.8% to 4.4%. Push to the Reg+/Dep- segment added +31% deposits from already-registered users.

Data from the Adset.Pro dashboardRepeat this result β†’
Nutra Β· Africa

FB CAPI: ROAS +67% after proper attribution

A solo buyer ran nutra offers on Facebook in Nigeria and Kenya. After iOS 14+ the algorithm went β€œblind” β€” CPM rose, ROAS fell. They connected FB CAPI.

πŸ“ NG Β· GH Β· KE🎯 Facebook AdsπŸ‘₯ 1 media buyer
-32%
CPM after CAPI
+67%
ROAS over 60 days
$0
integration cost
Problem

After iOS 14+ Facebook received under 40% of conversions. The algorithm optimized on incomplete data β€” CPM rose, ROAS fell.

Solution

They set up FB CAPI in Adset.Pro in 30 minutes. Server-side delivery of FTDs and registrations β€” no losses from blockers or iOS. Deduplicated with the browser pixel.

Result

Facebook started receiving 95%+ of conversions server-side. The algorithm retrained in 2 weeks: CPM -32%, ROAS grew from 1.8Γ— to 3.0Γ—.

Data from the Adset.Pro dashboardRepeat this result β†’
Dating Β· EU

Push segmentation: CTR 28% β†’ 42%

A team of 3 buyers ran dating offers in Poland, Romania and Hungary. A 180k-subscriber push base, but CTR wasn't growing. They rolled out segmentation and AI translation.

πŸ“ PL Β· RO Β· HU🎯 Native Ads Β· Push networksπŸ‘₯ 3 media buyers
180k
push subscribers
42%
CTR after segmentation
+34%
audience LTV
Problem

Push campaigns went out the same to the whole base. 28% CTR, many unsubscribes. Translations into 3 languages were done by hand β€” 2–3 hours per send.

Solution

They switched to Adset.Pro segments: Reg-/Dep-, Reg+/Dep-, Reg+/Dep+. Each gets a relevant message. AI translation into PL/RO/HU in seconds.

Result

CTR grew from 28% to 42%. Unsubscribes dropped 60%. Audience LTV +34% for the quarter. Send prep time: from 3 hours to 20 minutes.

Data from the Adset.Pro dashboardRepeat this result β†’

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