Usage Recommendations

Optimal Attribution Window Settings

• For quick conversions (casino, gambling): 6-24 hours

• For registration funnels: 24-48 hours

• For complex funnels with deposits: 48-72 hours

• For long-term analysis: up to 168 hours (7 days)

Best Practices

1. Always use filters to exclude irrelevant data

2. Combine groupings for multidimensional analysis

3. Use time groupings to identify trends

4. Compare periods to assess dynamics

5. Set minimum thresholds (e.g., at least 100 clicks) for statistical significance

Common Mistakes

❌ Too short attribution window - delayed conversions are lost

✅ Use 24-48 hours as a baseline

❌ Analysis without groupings - only obtaining overall totals

✅ Always group by at least one dimension

❌ Ignoring time zones - distorting time patterns

✅ Use the time zone of your target audience

❌ Comparing periods of different lengths - incorrect conclusions

✅ Compare periods of the same duration