Attribution Methodology

How Post-Click Attribution Works

1. Event Tracking: When a user clicks on a push notification (or views it if the "Push Display" type is selected), the system records:

   1. Push ID

   2. User ID

   3. Event time

   4. Click ID

2. Attribution Window: Within a specified period (for example, 24 hours), the system tracks all conversion events of this user:

   1. CPA_HOLD (registration)

   2. CPA_ACCEPT (deposits)

3. Conversion Assignment: If a conversion occurs within the attribution window, it is linked to the push notification.

Example Calculation

Scenario:

• The user clicked on the push at 10:00

• Attribution window: 24 hours

• At 14:00 (after 4 hours), the user registered

• At 16:00 the next day (after 30 hours) - made a deposit

Result:

• Registration at 14:00 will be counted (falls within the 24-hour window)

• Deposit at 16:00 the next day WILL NOT be counted (outside the attribution window)