The Meta / TikTok campaign, ad set and ad tables now show not only spend but also the tracker's results.
- New columns: installs, registrations, deposits, revenue, profit, ROI and step-to-step conversion rates (Click2Install, Click2Reg, Click2Dep, Install2Reg, Install2Dep, Reg2Dep).
- Above the tables — KPI blocks for the period: ROAS, revenue, spend and profit with the change versus the previous period of the same length; at the ad account level — spend, impressions, clicks and CPC.
- Precise attribution: for tagged traffic, conversions are tied to the ad by its ID from the source macros instead of being distributed by spend share.
- In all product tables, the first click on a column sorts in descending order.
Where to find it: Meta / TikTok → Campaigns / Ad sets / Ads.