Beta. The Meta section now has auto-rules: they automatically pause losing and scale profitable Facebook campaigns, ad sets and ads — based on spend combined with tracker metrics (installs, registrations, deposits, revenue).
- Rule builder: ad accounts and level, filters by name mask and object age, an AND/OR condition tree — each condition has its own window and attribution (by event date or by click date).
- Actions: pause, pause until end of day, budget change with minimum and maximum limits, notification. Safeguards: cooldown, limits, priority for your manual changes.
- Before saving, you can see which objects would match the rule right now; a rule can be run in test mode — with no changes in Facebook.
- 8 ready-made templates: stop-loss by deposits, kill ad, scale, budget cut, creative fatigue, CPM anomaly, expensive install, new campaign under watch.
Each run is logged with a “Why?” explanation: metric values for each condition, the state before and after, and one-click rollback of the action. Notifications arrive in Telegram, by e-mail and in the notification bell, and time windows are calculated in the ad account's time zone.
Where to find it: Meta / TikTok → Auto-rules.