Event Types and Tracking Funnel

All events of the Adset.Pro tracker.

Full Funnel (PWA + Gambling)

SOURCE_CLICK → LAND_VIEW → LAND_CLICK → PWA_VIEW → PWA_INSTALL → CPA_HOLD → CPA_ACCEPT → CPA_REDEP

(SOURCE_FILTER — if the click is blocked by campaign filters)

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Traffic

SOURCE_CLICK — Click on Source

The user clicked on the advertisement and landed on the tracking link.

SOURCE_FILTER — Filtered

The click was blocked by campaign filters (bot, unsuitable geo, device, etc.).

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Landing

LAND_VIEW — Landing View

The user opened the pre-landing/landing page.

LAND_CLICK — Click on Landing

The user clicked the button on the pre-landing.

POSTLANDING_VIEW — Post-Landing View

The user opened the post-landing page.

POSTLANDING_CLICK — Click on Post-Landing

The user clicked the button on the post-landing.

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PWA

PWA_VIEW — PWA View

The user opened the PWA application page.

PWA_OPEN — Open PWA

The user opened the installed PWA.

PWA_INSTALL — Install PWA

The user added the PWA to the home screen (install prompt accepted).

IOS_INSTALL — iOS App Install

The user installed the native iOS application.

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Push

NOTIFICATION_REQUEST — Push Subscription Request

A request for permission to send push notifications was shown.

NOTIFICATION_SUBSCRIBE — Push Subscription

The user allowed push notifications.

NOTIFICATION_DECLINE — Push Decline

The user declined the request for push notifications.

NOTIFICATION_UNSUBSCRIBE — Push Unsubscribe

The user unsubscribed from push notifications.

NOTIFICATION_CLICK — Click on Push

The user clicked on the push notification.

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Telegram

TG_JOIN — Telegram Subscription

The user subscribed to the Telegram channel.

TG_START — Start Telegram Bot

The user pressed /start in the Telegram bot.

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CPA Conversions

CPA_HOLD — Registration (Hold)

The affiliate network recorded the user's registration. The first step in the conversion funnel.

CPA_ACCEPT — Deposit (Accept / FTD)

The affiliate network confirmed the first deposit. A key conversion event.

CPA_REDEP — Re-Deposit

The user made a repeat deposit. Used for LTV calculation.

CPA_DECLINE — Declined

The affiliate network declined the conversion.

CPA_TRASH — Trash

The conversion is marked as trash or duplicate.