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Metrics Guide

Metrics Guide

Full list of metrics available in Adset.Pro statistics.

Traffic

clicks — Clicks

  • Format: Integer

click_all — Clicks All

  • Format: Integer

filter — Filtered

  • Format: Integer

cpc — CPC (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: cost, clicks

rpm — RPM (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: cost, clicks

Finance

cost — Costs

  • Format: Monetary amount (2 decimal places)

revenue — Revenue

  • Format: Monetary amount (2 decimal places)

profit — Profit (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: revenue, cost

roi — ROI (calculated)

  • Format: Percentage (%)
  • Depends on: revenue, cost

epl — EPL (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: revenue, cpa_accept

epc — EPC (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: revenue, clicks

cpl — CPL (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: cost, cpa_accept

cpr — CPR (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: cost, cpa_hold

epl_total — EPL Total (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: revenue, total_deposits

cpl_total — CPL Total (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: cost, total_deposits

Landing

land_views — Impression

  • Format: Integer

land_clicks — Clicks

  • Format: Integer

land_view_to_click_rate — CTR (calculated)

  • Format: Percentage (%)
  • Depends on: land_clicks, land_views

PWA

pwa_views — Impression

  • Format: Integer

pwa_installs — Install

  • Format: Integer

pwa_opens — Open

  • Format: Integer

ios_installs — iOS Install

  • Format: Integer

click_to_ios_install_rate — Click 2 iOS Install (calculated)

  • Format: Percentage (%)
  • Depends on: ios_installs, clicks

click_to_instal_rate — Click 2 Install (calculated)

  • Format: Percentage (%)
  • Depends on: pwa_installs, clicks

pwa_view_to_instal_rate — Imp 2 Install (calculated)

  • Format: Percentage (%)
  • Depends on: pwa_installs, pwa_views

Postlanding

postlanding_views — Impression

  • Format: Integer

postlanding_clicks — Clicks

  • Format: Integer

postlanding_ctr — CTR (calculated)

  • Format: Percentage (%)
  • Depends on: postlanding_clicks, postlanding_views

postlanding_views_uniq — Impression (uniq)

  • Format: Integer

postlanding_clicks_uniq — Clicks (uniq)

  • Format: Integer

postlanding_ctr_uniq — CTR (uniq) (calculated)

  • Format: Percentage (%)
  • Depends on: postlanding_clicks_uniq, postlanding_views_uniq

Notify

notify_requests — Notify requests

  • Format: Integer

notify_subscribes — Notify subscribes

  • Format: Integer

notify_declines — Notify declines

  • Format: Integer

notify_click — Clicks

  • Format: Integer

Conversion

cpa_hold — Registration

  • Format: Integer

cpa_accept — FTDs

  • Format: Integer

cpa_decline — DECLINE

  • Format: Integer

cpa_trash — TRASH

  • Format: Integer

cpa_redep — Re-Deposits

  • Format: Integer

cpa_accept_revenue — FTD Revenue

  • Format: Monetary amount (2 decimal places)

cpa_redep_revenue — ReDep Revenue

  • Format: Monetary amount (2 decimal places)

total_deposits — Total Deposits (calculated)

  • Format: Integer
  • Depends on: cpa_accept, cpa_redep

total_deposit_revenue — Total Dep Revenue (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: cpa_accept_revenue, cpa_redep_revenue

dep_to_redep — Dep 2 ReDep (calculated)

  • Format: Percentage (%)
  • Depends on: cpa_redep, cpa_accept

click_to_dep_total — Click 2 Dep Total (calculated)

  • Format: Percentage (%)
  • Depends on: total_deposits, clicks

click_to_reg — Click 2 Reg (calculated)

  • Format: Percentage (%)
  • Depends on: cpa_hold, clicks

click_to_dep — Click 2 Dep (calculated)

  • Format: Percentage (%)
  • Depends on: cpa_accept, clicks

pwa_install_to_hold_rate — Install 2 Reg (calculated)

  • Format: Percentage (%)
  • Depends on: cpa_hold, pwa_installs

pwa_install_to_accept_rate — Install to FTDs (calculated)

  • Format: Percentage (%)
  • Depends on: cpa_accept, pwa_installs

cpa_hold_to_accept_rate — Reg 2 Dep (calculated)

  • Format: Percentage (%)
  • Depends on: cpa_accept, cpa_hold

Telegram

tg_starts — TG Starts

  • Format: Integer

tg_joins — TG Joins

  • Format: Integer

click_to_tg_start_rate — Click 2 Start (calculated)

  • Format: Percentage (%)
  • Depends on: tg_starts, clicks

click_to_tg_join_rate — Click 2 Join (calculated)

  • Format: Percentage (%)
  • Depends on: tg_joins, clicks

Push

push_sends — Push Sends

  • Format: Integer

push_fails — Push Fails

  • Format: Integer

push_skips — Push Skips

  • Format: Integer

push_views — Push Views

  • Format: Integer

push_clicks — Push Clicks

  • Format: Integer

push_ctr — Push CTR (calculated)

  • Format: Percentage (%)
  • Depends on: push_clicks, push_views

push_delivery_rate — Push Delivery Rate (calculated)

  • Format: Percentage (%)
  • Depends on: push_sends, push_fails

push_fail_rate — Push Fail Rate (calculated)

  • Format: Percentage (%)
  • Depends on: push_fails, push_sends

push_view_rate — Push View Rate (calculated)

  • Format: Percentage (%)
  • Depends on: push_views, push_sends

Push Attribution

push_postclick_holds — Post-Click Registrations

  • Format: Integer

push_postclick_accepts — Post-Click FTDs

  • Format: Integer

push_postclick_redeps — Post-Click ReDeps

  • Format: Integer

push_click_to_hold_rate — Click to Reg (calculated)

  • Format: Percentage (%)
  • Depends on: push_postclick_holds, push_clicks

push_click_to_accept_rate — Click to FTD (calculated)

  • Format: Percentage (%)
  • Depends on: push_postclick_accepts, push_clicks

push_click_to_redep_rate — Click to ReDep (calculated)

  • Format: Percentage (%)
  • Depends on: push_postclick_redeps, push_clicks

push_hold_to_accept_rate — Reg to Dep (calculated)

  • Format: Percentage (%)
  • Depends on: push_postclick_accepts, push_postclick_holds

LTV

avg_redep_revenue — Avg ReDep Revenue (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: cpa_redep_revenue, cpa_redep

redep_per_ftd — ReDeps per FTD (calculated)

  • Format: Decimal number
  • Depends on: cpa_redep, cpa_accept

redep_unique_clicks — ReDep Users

  • Format: Integer

ftd_to_redep_rate — FTD to ReDep Rate (calculated)

  • Format: Percentage (%)
  • Depends on: redep_unique_clicks, cpa_accept

ltv_d0 — LTV Day 0

  • Format: Monetary amount (2 decimal places)

ltv_d1_7 — LTV Day 1-7

  • Format: Monetary amount (2 decimal places)

ltv_d8_30 — LTV Day 8-30

  • Format: Monetary amount (2 decimal places)

ltv_d31_90 — LTV Day 31-90

  • Format: Monetary amount (2 decimal places)

ltv_total — LTV Total (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: ltv_d0, ltv_d1_7, ltv_d8_30, ltv_d31_90

ltv_per_ftd — LTV per FTD (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: ltv_total, cpa_accept

ltv_reg_d0 — LTV Reg Day 0

  • Format: Monetary amount (2 decimal places)

ltv_reg_d1_7 — LTV Reg Day 1-7

  • Format: Monetary amount (2 decimal places)

ltv_reg_d8_30 — LTV Reg Day 8-30

  • Format: Monetary amount (2 decimal places)

ltv_reg_d31_90 — LTV Reg Day 31-90

  • Format: Monetary amount (2 decimal places)

ltv_reg_total — LTV Reg Total (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: ltv_reg_d0, ltv_reg_d1_7, ltv_reg_d8_30, ltv_reg_d31_90

ltv_per_reg — LTV per Reg (calculated)

  • Format: Monetary amount (2 decimal places)
  • Depends on: ltv_reg_total, registrations

Cohort

registrations — Registrations

  • Format: Integer

ftds — FTDs

  • Format: Integer

reg_to_ftd_rate — Reg to FTD (calculated)

  • Format: Percentage (%)
  • Depends on: cpa_accept, cpa_hold