Adding a pixel

Pixels and postbacks send conversion events from the tracker to external systems:

• Facebook Conversions API — to optimize ad campaigns on Facebook/Instagram

• TikTok Events API — to optimize ad campaigns on TikTok

• HTTP Get postbacks — to send events to any system over HTTP

• Telegram Bot — conversion notifications in a Telegram channel

How to add a pixel

1. Go to Tracker → Pixels

2. Click "+ Pixel"

3. Fill in:

   • Name — for identification

   • Network — pixel type (Facebook, TikTok, HTTP Get)

   • Pixel ID — pixel ID from Events Manager

   • Pixel access token — access token from Events Manager

Default pixel events (Facebook)

Important

Get the Pixel ID in your Facebook ad account: Events Manager → Data Sources.